'BEHAVIOR CHANGE' IS DEEPLY PSYCHOLOGICAL!

Therefore, it needs to get triggered in the ‘inside’ first before it can show on the ‘outside’.

HOPE, used in psychological parlance, is a motivation that happens at a very deep emotional level.

People, whose hope is fanned vigorously, get compulsively optimistic about the future and subconsciously mend their perceptions/ways for better.

‘YES, WE CAN!’ is a classic example of HOPE that galvanized the electorate into a mass behavioral change.

But, is there a formula to achieving one of the corporate world’s most elusive dreams?

Turn to BJ Fogg and he advocates a rather intricately weaved Behavior Model that can bring about the desired behavioral change. Behavior = Motivation + Ability + Trigger

More about BJ Fogg’s Behavior Model on: https://elearningindustry.com/learner-behavior-change-framework